Description

Branding as Identity: Giving Your Organization a Personality

Join us for a Professional Pathways session led by Bethany K Skwara, Client Solutions Director at Chroma Studios, as she explores how branding goes beyond logos and visuals to define your organization’s true identity. This session will help participants understand how values, voice, and consistency shape perception and build meaningful connections.

• Branding is more than visuals—it’s your organization’s identity
• Values and mission shape how your brand is perceived
• Your brand has a personality, voice, and purpose
• Consistency builds trust and recognition